Using Social Media For Car Dealer MarCom Strategy

Social media changed the way we receive information, and while a few can debate that there really is no need for a press release, the press release is still the best way to get your message out. Now, how can you utilize Twitter, Facebook and other social media platforms for your press release needs?

Keep these factors in mind.

  • Know Your Audience: Remember that social media platforms have a broad audience, so you want to make sure you are focusing on bloggers and influencers.
  • Showcase Your Website: Make sure you are prompting readers to head over to your company’s website, that way they will learn more about your product.
  • Make Sure Your Content is Shareable: Social media is all about shareable conversations. Make sure you steer away from marketing lingo that only a selective few will understand.

Ready to get your press release out there? Use code FEBUARY10 for 10% off your first PRWeb release.

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Ralph Paglia
505.301.6369
RPaglia
AutomotiveDigitalMarketing.com
http://LinkedIn.com/in/RPaglia
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IG @RalphPaglia

Jewelry Box – Camel Bone Hans Made ($25)

I am selling a Jewelry Box – Camel Bone Hans Made for $25 on OfferUp. Check it out.

I have two camel bone jewelry boxes from India which are for sale at $25 each or $40 for both of them. Very cool looking and lined with jewelers velvet. Very charming and unique.
more details…

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(via Ralph’s iPhone 7+)
Ralph Paglia
AutomotiveDigitalMarketing.com
http://LinkedIn.com/in/RPaglia
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IG @RalphPaglia

The Car Business Is The People Business

THE PEOPLE BUSINESS OF SELLING CARS

Most people think of automotive retail as a product business.

After all, the
primary activity of most dealerships involves selling new and used cars. But with dealerships in the U.S. combining to employ more than a million workers (with that number expected to grow substantially in the near future), automotive retail is as much a part of the people business as anything else.

1. To put it simply: people impact profits. When dealerships hire the wrong people, fail to train them properly, and send them off to the frontlines of auto sales, they usually make the wrong impression on customers. And when customers fail to connect with people, they simply find what they’re looking for somewhere else. As a result, sales, CSI scores, and customer retention all suffer.

Even worse? When your dealership invests in training quality employees, industry trends show it’s not enough as statistics reveal high turnover costs dealerships billions of dollars every year industry-wide.

2. Despite the importance of recognizing auto retail as a people business, most dealerships delegate the duties of hiring and retaining talent to human resources. And while this might make sense on the surface— human resources personnel being the trained experts in this area— decisions involving people in a people business are too valuable to be ignored by ownership. Again, it’s all a matter of outlook. When dealer principal owners (DPOs) stop viewing auto retail as a product-centric profession, they’re able to understand that the bottom line begins with job postings, applicants, and interviews, and ends with long-tenured employees who provide a distinct advantage over the competition.

In an interview with Automotive News, Adam Robinson, CEO of Hireology, a hiring software provider and consultant, said the “difference between a mediocre dealership and a great dealership is the strength of its people,” and that “improving the people side of automotive retail is the last great return on investment available to dealers.”
Ralph Paglia
AutomotiveDigitalMarketing.com
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IG @RalphPaglia

Automated Twitter Posting for Car Dealers

Twitter Automation: How to share High-Quality posts automatically on twitter

Emily Campos
6 months ago
4 min read

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Twitter Automation: What does it really mean?

Today, there is no doubt that marketing automation tools are gaining more and more space in our lives, especially among marketers and business owners who spend a lot of time every day managing social media and are always looking for tools that can help them manage the brand’s digital activity effectively.

However, the first thing to emphasize when discussing automation is that the fact you can automate something doesn’t mean it’s a good idea. It’s important to always add value to your followers and build a true connection with people who are relevant to you. As part of that, it’s important to post quality content for your followers, but how do you continuously create interesting content that will keep your followers engaged?

Our goal at Commun.it is to build the easiest tool for marketers, bloggers, small business owners, and for anyone who wants to grow their social community. Today – we made that a whole lot easier.

Commun.it is excited to announce our Twitter automation feature, and one of our favorites: a new campaign that finds and shares top articles for you, based on topics that interest you and your audience. We want to help you grow your following on social media, and it all starts with getting your own posts out there!

How it works

I’m sure this sounds a bit too good to be true: You just need to choose the topics and we’ll share 2-5 quality articles for you per day? Yes, that’s exactly how it works.

We’ll do it in layup:

Step #1: Go to your dashboard on Commun.it, on the navigation bar click on ‘Schedule’> ‘Top Articles’

Scroll down and click on ‘continue‘ blue button.
Step #2: Pick at least 2 topics to share that interest your audience of followers

#Pro_tip: You can also add topics that interest your audience and are not on the list – just type in the search bar

And now what?

You’re all set – Sit back and watch your engagements grow! If this isn’t enough for you… Fine, you’re probably ready for the next level: our premium users can manually review posts (Recommended for business) and edit the description of the tweet related to the article, which can increase clicks and engage followers significantly!

Any last words?

Remember using Twitter automation is great ONLY if you do it right and create real value for your followers.

  • Be consistent – make sure that you have 3-4 articles to publish every day/week. Keep an eye out for what duration works best for your followers.
  • Check engagement – see which topics get more engagement and learn what keeps your audience engaged. Try to occasionally switch topics to identify new opportunities.
  • Be involved– when your audience reacts – respond back – don’t leave them hanging.
  • Create content by yourself – When you understand what your audience wants to read – start creating your own content!

For premium users – USE YOUR POWER!

  • Add something personal – Replace the default text with your personal opinion on the article.
  • Increase exposure – use relevant hashtags to increase the exposure for a tweet.
  • Ask a question – One of the best ways to get engagement from your followers is to ask them what they think – turn them on.

Commun.it schedules these articles at the Best Time for you to reach the most people, and the best time for you to get the most engagement from your followers without ever annoying them.

We hope we can help you do the same and even more – Let us know!

Written by Emily Campos

Reposted by Ralph Paglia
AutomotiveDigitalMarketing.com
http://LinkedIn.com/in/RPaglia
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http://Facebook.com/RPaglia

IG @RalphPaglia

2018 SEMA Auto Industry Trade Show

About the 2018 SEMA Show

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The SEMA Show takes place October 30 – November 2, 2018 at the Las Vegas Convention Center located at 3150 Paradise Road, Las Vegas, NV 89109.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

The 2017 SEMA Show drew more than 70,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 3,000 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more…

Note: The SEMA Show is a trade-only event and not open to the general public.

– Official Hashtag #SEMA2018

Registration Hours

Registration
Thursday, October 25 8:00 a.m. – 5:00 p.m.*
Friday, October 26 8:00 a.m. – 5:00 p.m.*
Saturday, October 27 8:00 a.m. – 5:00 p.m.*
Sunday, October 28 8:00 a.m. – 5:00 p.m.
Monday, October 29 7:30 a.m. – 5:00 p.m.
Tuesday, October 30 7:00 a.m. – 5:00 p.m.
Wednesday, October 31 7:30 a.m. – 5:00 p.m.
Thursday, November 1 7:30 a.m. – 5:00 p.m.
Friday, November 2 7:30 a.m. – 2:00 p.m.
*SEMA Show exhibitor only

Exhibit Hours

LVCC & Westgate Exhibits New Products Showcase
Tuesday, October 30 9:00 a.m. – 5:00 p.m. 8:00 a.m. – 6:00 p.m.
Wednesday, October 31 9:00 a.m. – 5:00 p.m. 8:00 a.m. – 6:00 p.m.
Thursday, November 1 9:00 a.m. – 5:00 p.m. 8:00 a.m. – 6:00 p.m.
Friday, November 2 9:00 a.m. – 4:00 p.m. 8:00 a.m. – 3:00 p.m.

Future Dates

2018 SEMA Show: October 30-November 2
2019 SEMA Show: November 5-8
2020 SEMA Show: November 3-6

Ralph Paglia
AutomotiveDigitalMarketing.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia

IG @RalphPaglia

Ralph Paglia invited you to Coinbase

Hi #CarFam,

I’ve been using #Coinbase which makes it really easy and safe to buy, sell, and store digital currency (like #Bitcoin).

Sign up now and get $10 of free Bitcoin when you buy or sell at least $100 of digital #currency.

Claim your invite now: https://www.coinbase.com/join/5a3205d79bf6860242f76696?src=ios-email-invite

Let me know if you need help,

Ralph Paglia
www.RalphPaglia.com
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